Billionaire Boys Club is a clothing brand established by Pharrell Williams of The Neptunes along side Nigo, who is the man behind Bape. Billionaire Boys Club is also based in line with Ice Cream Footwear, a brand of shoe designed by Pharrell and produced by Reebok[1]. Billionaire Boys Club and Ice Cream are produced in limited numbers in Japan, and are only available from a handful of retailers around the world. Because of higher prices, like bape these shoes and products are often counterfeited.